Marketing & audience growth / Marketing & campaign delivery

Growing club audiences and bringing campaigns to life

Marketing at Sentral and PROOF, production coordination at Sorrows, and cofounding the SUL.OB community fundraising initiative. Selected work across campaigns, audience communication, creative teams, and live events.

Nino Amor · Campaigns & team delivery

Growing a club’s following with my team

Working with my team, I helped grow a club’s social following past 100,000, alongside campaign execution and event coordination.

Across our club and rave work in the Philippines, much of it centered in Cebu, I helped connect the online campaign with the live experience: the creative work, community communication, people, and preparation needed to bring an event together. The audience milestone was a shared team result; the club and account remain unnamed here.

The work behind a campaign

A campaign needs more than a strong poster. The message, release schedule, creative handoffs, and audience communication all need to work together. My role was to help connect those pieces with the team, from preparation through the live event.

The selected materials below come from different engagements. They document the campaigns I worked around; they are not claims that I personally designed, filmed, or edited every item.

Sentral — marketing and campaign execution

At Sentral, I worked in marketing across campaign planning, creative execution, content scheduling, and community-facing activations. I helped turn campaign ideas into coordinated releases: what needed to be communicated, which assets were needed, and when the audience needed to see them.

The campaign posters preserve the visual character of the club’s promotions. They sit here as selected materials from that team effort, alongside my responsibility for helping the work reach its audience.

Orange Social Slang Sinulog campaign poster for Sentral. — Sentral · Social Slang / Sinulog campaign. Marketing with the team.

Red and gold Sentral Chinese New Year campaign artwork. — Sentral · Chinese New Year campaign artwork from the team’s promotional material.

Sentral Throwback event poster in pink and blue. — Sentral · Throwback event promotion.

Animated Drinks and Dreams promotional poster for Sentral. — Sentral · Drinks & Dreams animated campaign poster. Marketing work with the team; original low-resolution archive.

PROOF — nightlife marketing

I also worked in marketing for PROOF. Nightlife promotion asks you to communicate a particular atmosphere while making the event clear and recognizable. Reels and campaign material helped carry that identity beyond the venue.

The reel below is part of that promotional history. It gives a sense of the venue’s creative direction and the campaign material I worked around as part of the marketing team.

PROOF Cebu promotional film with a rotating blue and red robotic head. — PROOF Cebu · Promotional film for 24 August 2024. My role: marketing alongside the team; shared campaign material.

PROOF Cebu aftermovie showing the crowd, performers and venue. — PROOF Cebu · Event aftermovie from the campaign archive. My role: marketing with the team.

SUL.OB — cofounding a community fundraising initiative

I cofounded SUL.OB with a team in our province. We sold clothing and personalized bags locally and donated the proceeds. It was a way to bring creative work, a small product, and a reason to help people into the same project.

The people behind it mattered as much as the things we made. The team photograph and selected bag artwork show that side of the initiative: working together, putting something into the world, and giving the proceeds a purpose beyond the sale.

Selected material includes the RYLF tote-bag collaboration, alongside team photographs and product artwork. These pieces document a shared creative effort and a part of my background that still matters to me.

The SUL.OB team together beside a river, with several members carrying tote bags. — Team SUL.OB · From the initiative’s public team post, March 2022.

SUL.OB and RYLF tote-bag promotional artwork. — A personalized-bag offering from the SUL.OB × RYLF collaboration.

Blue and yellow SUL.OB and RYLF collaboration artwork. — SUL.OB × RYLF · Collaboration artwork.

At Sorrows

At Sorrows, I coordinated game production, creative asset work, marketing, and community communication across artists and developers. Production plans, asset handoffs, and audience-facing work needed to stay connected.

Connect creative assets and marketing preparation to production priorities.
Keep schedules, contributor handoffs, and launch responsibilities visible.
Coordinate community communication around the work in progress.

From campaign planning to a live audience

The work was both digital and in person: planning what an audience would see online, coordinating the people making it, and helping deliver the event they came for. Marketing and event management needed to stay connected.

Campaign planning: shape the message, content, creative requirements, and release schedule.
Creative production: coordinate contributors, asset preparation, feedback, and handoffs.
Community communication: keep promotion, audience questions, and event information connected.
People and event delivery: align responsibilities, work with the team, and help manage on-site execution.

Campaign planning
Translate the idea into content, creative requirements, and a schedule.
Creative coordination
Keep asset preparation, feedback, and contributor handoffs moving.
Audience communication
Connect scheduled content, community activity, and promotion.
People & event delivery
Coordinate the team, preparation, and on-site responsibilities.

A contribution map across campaign and event work. Named responsibilities at Sentral, Sorrows, and Events Collective remain separate; this is not a growth chart.

Audience growth backed by people and delivery

The club audience milestone belongs to the team. My contribution brought campaign execution, creative coordination, community communication, and event delivery together. It gave me practical experience managing the people behind the work as well as the message in front of the audience.

What that brings to my work today

I learned to read the room, make a brief clear, and keep people aligned through delivery. That background now informs how I build products, work with teams, and help bring new ideas to market.